Footfive Designs

Here is the final product:

So Liferuiner (a band) asked for a flyer to be made. They wanted it to match the name of their tour: The 40 Ounce Bounce. They wanted in your face “40oz and women”. I thought why not theme this flyer, as a 40 Ouncer packaging. Using a quick Google Images search I found a picture of the generic Olde English 40oz. This is what im going to work off of, for colors to build my flyer.

The generic layout of a band flyer, is the tour title ontop, followed by the logos of the bands, followed by the dates, and finally the sponsor logos on the bottom. Keep all this in mind, and also, keep in mind the vision the band wants for the flyer.

Lets get started!

1) I create my new document that is 523pxx800px in Photoshop. Double click the bottom layer to unlock it. This is going to be the background. The 40oz bottle has mainly Yellow and Redish/Brownish color in it. Using my eye dropper tool in Photoshop (I) I can select the EXACT colors from my 40oz stock above. Using the rectangular marquee tool, draw out your different sections, the top where the tour name will be, the middle where the information will be, and the bottom where sponsors will be. In total I will have 3 different sections. Fill these all in with color, on the same layer.

2) So theres our basic layout. It already resembles a 40oz bottle packaging. Next I took the women idea they wanted. Using a Google Image search I pulled up some women. Created a new layer and paste this into Photoshop. Set the blending mode of this women layer, to “screen”.

3) Now lets add the tour name. I used the font “Old London (OT1)” and typed out the tour name. Mess around with your colors make it match (the yellow color we picked out, and i also used white to create a nice contrast between the colors) . Also dont forget to add the “featuring” text.

4) Most bands have logos to use on flyers. Luckily all these bands had professionally done logos, so all I have to do is drag and drop onto new layers. Piece the logos one ontop of another. Remember to put the bands in headlining order, from biggest to smallest. Also, make all your logos black and white, you can do this by desaturating them (CTRL+SHIFT+U). Make sure all your logos are on DIFFERENT layers.

5) A band was also playing select dates on tour. So we want to emphasize them. Make a new layer and using the Rectangular Marquee tool drag a box across the whole width of the document. Fill this with black. I then posted this bands logo ontop of that layer. I decided to add some more contrast so this stands out, making the middle word of the band, red. Also, add the “and select dates with:” text, same font as the tour title.

6) Now we need to add a dates section, to show the dates they are playing and where. I used a generic filler text just to fill it up fast (and if they used it, i would change all the dates). On a new text layer, using a black font, same font as above, type out the dates. Move them around so it looks nice.

7) These bands also have sponsors, who have logos we can use (thank god). Once again, you can copy and paste those logos on to new layers. Resize them with ctrl+t, which will allow you to scale the logos bigger, smaller, wider, etc. I lined mine up all across the bottom.

And there it is! A very nice looking flyer, representing exactly what the band wanted!

Questions/Comments, feel free to ask!

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